Martha Stewart announces the launch of her first NFT audio storytelling collection commemorating Thanksgiving traditions

After her sold-out NFT debut, Martha Stewart deposits 100 unique collectibles on and auction for the first of its kind audio “Storytelling NFT” in partnership with Tokns Commerce

BOSTON and LONDON, 22 November 2021 / PRNewswire / – Rightly dubbed the “Thanksgiving Queen” by Time Magazine, world-renowned cultural and business icon Martha Stewart will be launching her second collection of non-fungible (NFT) tokens on her NFT store This officially licensed Thanksgiving-themed collection is produced in collaboration with Tokns Commerce, the leading licensee and provider of NFT solutions for iconic brands and world-class designers.

Thanksgiving NFT – Martha tells the story of her first Thanksgiving dinner – burnt turkey and all!

Adding to a long list of “Martha Firsts”, Martha Stewart once again breaks new ground by producing the very first “Storytelling NFT”. This new NFT format features an audio recording of Martha sharing her earliest Thanksgiving memories and telling the story of her first and disastrous Thanksgiving dinner. This humorous tale first appeared in the first Thanksgiving edition of Martha Stewart alive magazine. This featured collection will include a signed digital cover of this 1994 Thanksgiving issue and an audio recording of Martha reading the very first “Remember” article included on the last page of Martha Stewart alive, written by Martha herself.

“Storytelling is a bit of a lost art, so I’m excited to introduce it to the world of NFTs just in time for the holidays,” says Martha Stewart. “It was nostalgic for me to re-read my first remembrance article from almost 30 years ago. I enjoyed telling and recording the story of that first Thanksgiving in my own home, of the burnt turkey and all. . “

As a tribute to some of the most memorable photographers she has worked with over the years, Martha has also curated a collection of 100 unique NFTs that capture the beauty and bounty of this American holiday. Black Friday shoppers who are struggling to come up with new gift ideas can now purchase gift cards at for NFT Collectors and Martha Stewart Fans on your list.

An NFT is a unique, non-interchangeable unit of data that is assigned to a digital item such as photos, videos, and audio and sent to the blockchain to authenticate ownership. Combining new blockchain technology with modern direct-to-consumer e-commerce practices, Tokns Commerce collaborates with Martha Stewart and Marquee Brands to transform decades of memorable artifacts, photographs and occasions into clean digital art that celebrates the seasons. changing, holidays, and other special occasions.

Tokns Commerce founder and CEO Jamie Tedford, notes; “After selling her first Halloween NFT collection, Martha doubled the amount of NFT while increasing creativity with this revolutionary“ Storytelling NFT ”format. is at the forefront of the direct-to-consumer movement, so it’s no surprise that Martha stewart is leading the charge in making NFTs more accessible while building closer ties with buyers and collectors.

Marquee Brands and Tokns Commerce recognize the imperative of sustainable business practices and are committed to offsetting the carbon emissions from this project. Tokns works with partners, including the Aerial sustainable development platform, to fight carbon emissions with a view to carbon neutrality.

About renowned brands:

Marquee Brands is one of the world’s leading brand owners and distributors. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high-quality brands with strong consumer awareness and long-term growth potential. term. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography and product categories while preserving brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets to develop and manage brands in partnership with retailers, licensees and manufacturers through strategic planning, marketing and e-commerce. engaging and impactful. In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers each month across all merchandising media and platforms. Martha Stewart is the founder of Martha Stewart Living Omnimedia and America’s most trusted lifestyle expert and educator. Its branded products can be found in more than 70 million homes and are increasingly found in retail in thousands of locations.

About Tokns:

Tokns Commerce has been selected by Marquee Brands as the official NFT licensee of the Martha Stewart brand. Tokns partners with iconic creators, intellectual property owners and entertainment brands to generate significant revenue and royalty rents in the NFT market of over $ 50 billion. Using a direct-to-consumer approach, Tokns enables partners to leverage their social reach and our exclusive NFT buying audience to maximize NFT sales across their O&O channels. Our partners maintain control over customer experience and data, while avoiding dependencies on third-party markets. Our technology stack is built on top ecommerce, blockchain, and payment processing providers. Tokns Commerce is an approved developer in the Shopify Blockchain Beta Program. tokensThe Experience Design Studio brings together multidisciplinary artists, photographers, animators, and developers to collaborate on NFT experiences that spark the imagination and drive sales.

The company was founded by Matthew Baxter, previously media director at Liverpool FC; Jeff Walker, music industry veteran and entrepreneur; and Jamie tedford, Private Equity backed founder of social software leader Brand Networks. Tokns Commerce is privately funded and is growing rapidly to support partners such as Team GB, cultural icon Martha Stewart and other global brands.

Lauren Adair, +447 790 358 683, [email protected]

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